The Star is the 91-acre campus of the Dallas Cowboys World Headquarters and practice facility in Frisco, Texas. Developed as a first-of-its-kind partnership between the City of Frisco and Frisco ISD, The Star gives fans the opportunity to connect with the Dallas Cowboys in ways they have never imagined.
GameStop Performance Center
6775 Cowboys Way
Frisco, TX 75034
The GameStop Performance Center is in the heart of Frisco, TX at The Star. The space is expertly designed to be the premier facility for the next evolution of esports. It’s also designed to play a key role within the larger community of Dallas-Fort Worth.
Open to the public, the GSPC serves as a source of entertainment for everyone. Families, kids, teens and adults - everyone is welcome to sit back, enjoy live streams and events on the 18-foot video wall.
If spectating isn’t enough, the GSPC has you covered regardless. Whether you like to play on a computer, console or a mobile device, everything can be arranged. Join a game of Fortnite at the 5v5 table, load up Clash and compete for trophies at the Mobile Bar or browse the available collection of team and partner merchandise. No matter your gaming flavor, the space is designed for anyone to have a great time with family and friends.
The GameStop Performance Center opens different avenues for the modern professional esports athlete to train, relax and perform, but the tried and true methods are still essential to the success of a team. That’s why the facility features two state-of-the-art practice rooms with top-notch MSI hardware and customization assets for the players to be well prepared for all potential challenges. The Training Rooms can be filled with crowd noise and music to simulate a loud arena, they can be adjusted with changes in lighting to emulate the stage atmosphere and they are individually climate-controlled to prepare for even the harshest circumstances players may face on the road.
Scrimmages, practice sessions, replay analysis and physical exercise - all of those activities are mentally and physically draining. Which is why the Decompression Porch is an essential part of the routine for our players at the GameStop Performance Center. Whether it’s a relaxing power nap in the Nap Pod, easing tensions in the muscles with HyperIce massage therapy or improving the blood circulation for a more relaxing experience with a full-compression Normatec leg sleeve - the possibilities to relax in a colorful and warm atmosphere in the GSPC are near endless, helping players to recharge and be ready for the next challenge ahead.
Training matches and public games can only get you so far - to make the big step from a contender to a World Championship team or player, you need next level equipment and a state-of-the-art facility. The Replay Room within the GameStop Performance Center gives players and coaches a unique chance to highlight big plays and blunders instantly. A giant 98” touch screen and innovative software lets the players gain a crucial advantage in improving their craft. And at the GSPC, class is always in session.
Playing on the biggest stages in the world is not just a matter of skill, it’s also a matter of mental fortitude. At the GameStop Performance Center, Complexity Gaming is working alongside Mamba Sports Academy and HyperX to not just improve it’s players with a mouse, keyboard or controller, but to also give them the tools to be ahead of the game mentally. With extreme cognitive challenges and in-depth reaction tests, the players improve their cognitive functions, their decision making and their concentration in a gamified way - competing against themselves or each other in unique ways.
The Miller Light Player Lounge is the center-piece of the back-of-house portion of the facility. In a relaxed environment, players and staff can enjoy a warm or cold beverage, share a meal together, watch live esports events on a 110" screen. The heart of the GameStop Performance Center where our staff and players become more than colleagues - they become part of our family.
When you swing by the Public Area, you might be treated to a familiar face not just on the big screen, but also in the room right next to you, where one of Complexity’s players or streamers will be streaming live from the GSPC. During events, it will also feature live broadcasting, bringing the ability to not just host community events in the facility, but also the highest level of professional broadcasting and production equipment as well.
One of the primary goals for Complexity Gaming with the GameStop Performance Center is to present the next evolution of esports to the next generation. Alongside great partners like Herman Miller and GameStop the Innovation Lab serves as a testing ground for innovative products and designs. Stress-testing innovation with experienced professionals to ensure the quality and application are ready for high-level esports competition.